The Rise of Pickleball — and Where TAK10 Fits In
Pickleball has gone from neighborhood courts to national headlines—becoming the fastest-growing sport in America for three years running. With over 13.6 million players in the U.S. and more than 36.5 million reporting that they’ve tried it, the sport’s growth is nothing short of explosive.
However, while the game has become more competitive, the cost of playing at a high level has also increased. Top paddles are now pushing $300 or more, creating a gap between performance and affordability.
At TAK10, we believe in crafting elite gear without compromising on pricing.
A Look at the Numbers
Let’s put the sport’s rapid rise into perspective:
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19.8 million Americans played pickleball in 2024 (SFIA)
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That’s a 311% increase in participation since 2021
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Over 36.5 million Americans have tried the sport (APP)
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The average player age has dropped to 35, with a growing base of younger, competitive athletes
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Major League Pickleball viewership grew by over 700% in 2023
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More than $50 million in private capital was invested in courts, leagues, and equipment brands in the past two years
Pickleball isn’t a trend—it’s now a professionally organized, media-backed, and nationally competitive sport. And that shift has had a dramatic impact on the gear landscape.
The Cost of Competing
As paddle technology evolves, major brands have released “pro models” priced at $275–$330. While some are built with advanced materials, many rely on inflated branding, celebrity tie-ins, or unnecessary complexity.
The result? A market flooded with high-performance claims, but increasingly out of reach for the very players the gear is designed for.
TAK10’s Approach: Elite Build, Honest Price
TAK10 was designed to address this issue. Our paddles are engineered to meet the demands of tournament-level players—but without the markup.
Our flagship paddles feature:
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Raw T700 Carbon Fiber Faces — Used for maximum spin and surface durability
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Thermoformed, Carbon-Wrapped Edges — Prevent delamination and increase stiffness
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Pro-Aero Curve — For smoother swing speed and faster resets
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Both 14mm and 16mm Core Options — Customize for power or control
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Extended 5.5" Handle — Ideal for two-handed players
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Price: Under $200 — No gimmicks. Just performance.
We give players a true alternative to the $300 paddle market, without compromising on quality.
Performance Without the Premium
| Feature | TAK10 | $300 Paddle Brands |
|---|---|---|
| Raw Carbon Fiber Surface | ✅ Yes | ✅ Sometimes |
| Thermoformed Frame | ✅ Yes | ✅ Yes |
| 14mm & 16mm Thickness Choices | ✅ Both Available | ❌ Sometimes One Size Only |
| Extended Handle | ✅ 5.5" Grip | ✅ / ❌ Varies |
| USAPA Approved | ✅ Yes | ✅ Yes |
| Price | ✅ Under $200 | ❌ $275–$330+ |
Our Role in a Rapidly Growing Sport
As more players enter the competitive scene, we see a clear need: performance gear that doesn’t create a barrier to entry. We’re not here to sell hype—we’re here to support real athletes.
TAK10 is for:
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Former tennis players transitioning into tournament play
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Competitive athletes who train regularly and expect quality
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League-level players who want pro specs without pro pricing
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Anyone looking to improve their game, but not about overpaying
Join the Movement. Play Differently.
The sport is growing, fast—and so are the demands of players. If you’re ready to elevate your gear without overpaying, TAK10 is here for you.
Shop our paddles and feel the difference in every swing.
Explore TAK10 Paddles
Join the Movement. Play Differently.
The sport is growing, fast—and so are the demands of players. If you’re ready to elevate your gear without overpaying, TAK10 is here for you.
